How to Include Your Neighbors in the Home Selling Process

You may be ready to sell your home. However, before you add your residence to the real estate market, you should consider involving your neighbors in the home selling process.

There are many quick, easy ways to connect with your neighbors and ensure they can help you sell your house, including:

1. Meet Face-to-Face with Your Neighbors

Although you’ve enjoyed many wonderful years in your neighborhood, you may determine that now is a good time to relocate. As such, you should meet with your neighbors to share the news.

A face-to-face meeting with a neighbor usually is a good idea. At this time, you can provide details about your future plans and respond to your neighbor’s concerns or questions as well.

Plus, you can ask your neighbor if he or she knows anyone who may be interested in your home. And if your neighbor answers, “Yes,” encourage him or her to share the news that your house will soon be available.

2. Provide Neighbors with a Copy of Your Home Listing

Ultimately, you’ll want to provide your neighbors with as much information about your home as possible. By doing so, you can make it simple for your neighbors to keep colleagues, family members and friends up to date about your residence.

If an online home listing is available, feel free to share a link to the listing via email or social media. Then, your neighbors can copy and paste the link to the listing to share it with anyone they choose.

Also, if your neighbors prefer a paper copy of your home listing, you should be able to provide them with a print-out that outlines your house’s features. Be ready to provide paper copies of your home listing to your neighbors at any time, and you can boost your chances of selling your home quickly.

3. Be Available to Respond to Home Selling Concerns and Questions

After you share details about your home with neighbors, it may be only a matter of time before your residence sells. Meanwhile, neighbors may return to you with additional concerns and questions about your residence.

Be available to your neighbors via phone call, text and email. This will ensure you can provide your neighbors with the home information they request, any time they need it.

Lastly, it is important to remember that home sellers should try to do everything they can to promote their residences to the right groups of homebuyers. If you collaborate with a real estate agent, you can improve your chances of connecting with the right homebuyers, regardless of the current housing market’s conditions.

A real estate agent will learn about your home selling goals and work with you to ensure you can achieve them. Perhaps best of all, a real estate agent will set up home showings and open houses and respond to your home selling concerns and queries to guarantee you are fully supported throughout the home selling journey.

Take advantage of the aforementioned tips, and you should have no trouble stirring up plenty of interest in your residence.

Video Marketing in Real Estate

Video marketing is the wave of the future. They say a picture is worth a thousand words. If that is true how much is a video worth? According to Dr. James McQuivery of Forrester Research a one minute video is worth 1.8 million words.  Imagine being able to convey a 1.8 million word message to a consumer in just 60 seconds. Social media sites like You Tube are allowing real estate professionals the opportunity to create messages and have them go viral all over the internet.

One statistic that You Tube likes to tout is that in the very near future 90% of web traffic will be video.  This may or may not be true but what we do know is that buyers and sellers search the internet and are drawn to videos. But what better way to advertise a home for sale than to have the homeowner tell its story.

Here are some video marketing ideas that you can do to help your agent sell your home:

Give the buyer a personal showing

Grab your camera or smartphone and take prospective buyers on a walking tour of your home and go ahead this is your chance to brag.

Go on a neighborhood tour

Drive or walk through your community pointing out areas of interest like schools, businesses and parks.

Get a few video testimonials

Bring your camera to the best advertising there is for the area; the neighbors!  Capture video testimonials from friendly neighbors touting why it is such a great place to live.

 

 

Get Your Home Sold Now

1. Stage your home. According to the Real Estate Staging Association, homes that are staged sell on average 78% faster than the competition. Staging is more about creating a mood than moving furniture around. Staging makes a house look bigger, brighter, cleaner, more inviting and best of all makes buyers want to buy it.

2. Don’t forget the outside.
Stage the exterior of your home too. Fresh paint, updated landscaping and welcoming lawn furniture will help will a quick sale. Buyers often look for an outdoor space that they can enjoy with friends and family.

3. Make your home available.
Homes that don’t get shown don’t get sold. Try to accommodate as many appointments to view your home as possible. In today’s market, there are many vacant properties that can be shown anytime. Restrictive time frames, appointments that have to be set far advance will usually result in a buyer crossing your place off the list.

4. Get real about pricing.
Try to be the best deal on the market. Homes that are priced correctly will sell quicker and get a higher sale price than those that have sat on the market. Today’s educated buyers are familiar with comparable sales in the area. They will flock to a home that looks like a great deal. Competitively priced homes get the most traffic and at times even receive multiple offers.

5. Pay attention to the competition.
Look at the price that homes that are similar in style, condition and location have sold for. Attend some open houses and honestly size up your competition. Try to look at your competition from the Buyers point of view removing all emotion you may have tied to your home. Keep constantly updated on changes in the market and try to stay ahead of the curve.